Crisis management and communication
The most graphic demonstrations of a communication department's effectiveness occur during times of crisis. Crisis management requires highly qualified, specially trained staff capable of responding under intense pressure and tight time constraints. Thus, the participation of skilled experts with quick access to journalists, analysts and politicians, among others, when implementing crisis measures creates the highest probability for a successful outcome.
RPI has considerable experience in crisis management and is well prepared to meet the following objectives in crisis situations:
- Develop and implement a crisis management plan
- Identify key reputational risks
- Craft throrough and compelling messages
- Be readily accessible to the news media and industry analysts
- Streamline communication processes
- Maintain information security
- Ensure rapid response capability